Patterns in 360-Degree Feedback (Part 1)
A recent survey showed that three-quarters of organizations that use 360-degree feedback plan to maintain or increase its use in years to come. And most intend to maintain or expand their 360 budget.&...
The culmination of the 360-degree feedback process—receiving one’s report—is often a time of high anxiety. Reading reports in isolation can be discouraging or demotivating, making proper support essential. Since the report contains sensitive insights into how others perceive an individual’s performance, best practice is to ensure someone is available to help interpret the results. Presenting 360-degree feedback effectively is crucial for ensuring that recipients understand the insights, accept the feedback constructively, and use it for growth.
Distribute 360 reports in a confidential manner
By distributing 360-degree feedback reports confidentially, organizations create a safe, trustworthy environment for personal and professional development. When participants trust that their reports are secure, they engage more fully, without fear of repercussions.
Confidentiality also prevents workplace tensions that could arise from sensitive feedback being shared openly. Additionally, many organizations have legal and ethical obligations to safeguard employee information and comply with privacy regulations. By safeguarding feedback reports, organizations build a culture of trust and growth, benefiting both individuals and the organization as a whole.
Deliver Reports in a Supportive Setting
Avoid simply emailing reports without context. Instead, provide adequate support and create a safe space for discussion.
First, hold a group workshop to review 360-degree feedback reports with all participants. This session will clarify the reports, address questions, and encourage development-focused thinking. Second, offer optional one-on-one meetings with a trained facilitator after the group session for those seeking additional personalized guidance. This ensures participants fully understand their results and have an opportunity to voice any concerns.
Schedule these sessions early to mid-week rather than just before the weekend. This gives participants time in the work environment to seek clarification, receive support, and reflect on their feedback.
Use a Skilled Facilitator
Provide training for managers, HR professionals, and other stakeholders involved in handling 360-degree feedback reports. Ensure they understand the importance of confidentiality and the proper procedures for securely handling and storing sensitive information.
Your trained facilitator—whether an HR/OD staff member, external consultant, or interested manager—should have a solid understanding of the organization’s values and policies, deep familiarity with the 360-degree feedback process and reports, and strong interpersonal skills to lead these sessions effectively. Most importantly, they should be seen as a credible, trustworthy figure who can help participants interpret their feedback constructively.
Ensure Timely Delivery
Plan your entire 360-degree feedback process so participants receive their reports promptly after the project closes. This helps maintain momentum and ensures the feedback remains relevant and actionable.
Help Participants Focus on Growth
Receiving 360-degree feedback should be the starting point for subsequent action—a development plan and actual change.
To make the feedback actionable, guide participants in creating a specific, measurable development plan. Encourage them to set clear goals, outline concrete action steps, and establish a realistic timeline for progress. Help them follow through.
Ensure your leaders have access to coaching, mentoring, training programs, and courses that will support their development.
Remember, growth also happens through daily work experiences. Emphasize the value of on-the-job learning and self-study to reinforce continuous improvement.
Best Practices
✔ Deliver feedback reports promptly to maintain momentum.
✔ Provide reports in person (individually or in a group session) with guidance from a trained facilitator.
✔ Help individuals focus on strengths, not just areas for improvement.
✔ Offer support in developing an action plan for growth.
Common Pitfalls to Avoid
❌ Releasing reports right before a weekend or holiday, leaving participants without access to support.
❌ Delivering reports without guidance from a trained facilitator.
❌ Failing to provide support in understanding the results.
❌ Focusing only on negative feedback, which may lead to defensiveness or discouragement.
